Campaign details

EURO 2016

CTR 65.97%

Campaign duration:
5. May 2016. - 1. July 2016.

Banner format:
Fullscreen Interactive, 320x480

Campaign goal:

Emmezeta has expanded their exsisting campaign to mobile channels using an interactive mobile ad. To retain the same visual identity through all channels, the mobile ad used green balloons for interaction. When the user shaked their phone, the balloons moved and the promotional message was discovered.

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